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Techaisle Small Business Survey Finds 50 Percent of Netbook Owners Use Push Email
Posted on May 1st, 2011 No comments
Techaisle Small Business Survey Finds 50 Percent of Netbook Owners Use Push EmailSan Jose, CA (PRWEB) July 21, 2009
Techaisle ‘s study on ownership and use of Netbooks among businesses shows that current and potential Netbook buyers are more technologically sophisticated than non-Netbook owners and support mobility products within their businesses. These small businesses not only support and use mobile applications such as direct push email they have a defined policy for the use and support of Smartphones. Surveys were conducted across several countries in both developed and emerging markets.
The study conducted by Techaisle, a market research and consulting organization focused on Emerging Markets, Emerging Technologies and Interactive Entertainment also found that 46 percent of small businesses that are “Likely to Buy” Netbooks currently use push email. These small businesses are tech savvy using databases, SaaS and collaboration technologies.
As per the study, ASUS brand with 52 percent penetration is strong among small business primarily due to early entry into the market and availability through online retailers and local VARs/Resellers. Dell and HP are stronger players with higher penetration within Mid-market and Large Businesses.
The netbook study also found that purchase channels are uniquely different for Netbooks than those of notebooks and desktops. The channels differ not only by the size of business but also the brands being purchased. Small businesses in Europe have shown a propensity to purchase through service providers.
“Savvy business buyers are realizing the role of Netbook in their IT architecture with considerable implications for the way vendors’ distribution channels and go-to-market models should be structured”, says Paolo Puppoli, Techaisle, EMEA Region.
Findings of the study reinforce the perception that Netbooks are penetrating the business landscape. “Netbooks could also be a future device for push email and more. This would require a back office set up that 1-19 employees may not have and other providers will have to step in with a more holistic and vertical solution thus influencing and changing the vendors’ go-to-market model. There is nothing stopping a service provider in selling the devices and push-mailing to a netbook”, says Paolo Puppoli.
“Given the constantly improving capabilities of smartphones and the upcoming debut of Ultra Low Voltage (ULV) based PCs which will bring thin and light full size notebooks to the market, the Netbook category may get squeezed”, says, Abhijeet Rane. Techaisle believes that the misconceptions around Netbook capabilities could hurt traditional Notebooks but could also help ULV PCs as they narrow the value proposition gap with Netbooks. Netbook purchase intentions expressed by small businesses may get diluted by both ULV based notebooks and smartphones and for the Netbook category to continue it needs to deliver a significant value proposition differential to the market.
Survey results in the release are available for purchase as reports.
About Techaisle
Techaisle is a market research and consulting company concentrated on Emerging Markets, Emerging Technologies and Interactive Entertainment. Techaisle provides actionable data delivered as an answer to a specific question. Techaisle offers services in five major areas – Market Sizing; Survey Research of End Users; Survey Research of Distribution Channels; Custom Market Research; and Segmentation. Techaisle’s segmentation algorithms are easy understood, easy deployable and drive existent sales and market understanding. Techaisle’s blog can be anagrammatize at http://techaisle.wordpress.comFor more information on Techaisle or its global products/serve, please visit http://www.techaisle.com or call 408-914-2989.
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Related Netbook Press Releases -
iPad Review – Looking at the New Way We Communicate
Posted on August 27th, 2010 No comments
Johnny Q asked:
I have to agree some companies have definitely changed the way we look at technology and the internet. Some of these companies have change the way tech savvy people such as myself look at a simple email while on the run. As soon as I received my iTouch I was hooked. We as the technology generation have continued to surpass the way we communicate with each other. My company runs of my iTouch and anything I complete it’s in my hands. I love the way technology and information just pours to my hands with a simple touch of a screen.
Now I was just amazed at all of the features that the new iPad has to offer. I just happen to watch the demo video and the first thing I notice was the slick design of it and the cool appearance that it just stands out. The iPad can use up to 140,000 apps available in the app store. One of the cool benefits is that it’s like a crossover between a laptop and the iTouch. It really is going to come in handy when I need to get some valuable information from the office and I can just jump on my iTouch and get anything available in the internet. This is business at its best; sure it’s fast, quick and in a hurry. Now If I can make the switch to a slick design and have all the easy to use technology it will definitely help. Like I said I’m one of those savvy tech people that like fast business in the speed of thought. If it gets things done quickly, then I like it.
One of the things that I notice was the price, starting at $500.00 dollars it seems to be competing against some of the top competitors. I asked my self why should I buy an iPad when for the same price I Can get a notebook? They are the same category of technology for sale. The iPad need to stand up to the name and the name of its makers, to demonstrate the agility of the way we do business or communicate with each other. One of the coolest features that I notice was the slick design in the keyboard. I thought the keyboard was out of this world. Now I hope that it’s like the regular keyboards that you can just act like it’s a regular keyboard. One of the problems that some technology companies have is that the iTouch and the iPhone do not have enough grunts to run a proper browser.
Some of the time when I’m browsing for me it just seems to browse the internet better with my laptop and not the iTouch, every time this happens it irritates me. Hopefully, for me if I am going to spend any kind of money in a gadget I want something that I’m not going to have trouble with.
But let’s not give the iPad a bad name. It now comes with three stores the iTunes Store, the App store and now the iBook store. Here is where you carry your own library around and get some cool books. This was a big plus for the iPad. I just wish that the technology gurus are going to deliver on this iPad because I will have high expectation of it. I will be looking forward to my iPad.
Barbara -
How to Get the Most Out of Your Netbook
Posted on August 5th, 2010 No comments
Kristen Burgess asked:
A netbook is a very useful little purchase. It makes even a regular notebook computer look huge and it truly has the ability to go anywhere. Today’s netbooks are tiny little machines packed with a reasonable amount of power. You’ll most likely get one gigabyte of RAM and a hard drive anywhere from 150 gigabytes to 300 gigabytes.
This is a perfect package for being on the go. With wireless hotspots popping up everywhere you can pull your netbook out of your bag and browse the internet, type a quick email, read an ebook, or even listen to a little music. How can you get the most out of your tiny computer?
First, remember that a netbook, though powerful for the small package it comes wrapped in, is not your typical home computer. It’s meant to be portable and light weight – both in the literal sense that it weighs very little, and that it doesn’t have the capacity to run heavy duty programs.
So you’ll want to use your netbook for what it’s meant for – simple things like you’ve learned above. Most netbooks come with one gigabyte of RAM, but almost all of those can easily be upgraded to two gigabytes, which will give you a little more power.
The next thing you’re going to want to do is get your netbook even leaner. Computer manufactures are notorious for loading new computers down with a whole bunch of programs you’ll never use. These programs are affectionately called “bloatware” because they literally bloat your computer. You want to get rid of them.
Take off what you’re not going to use. Make sure you use the program’s uninstall option or use the “Add/Remove Programs” in your Windows control panel so you uninstall the program cleanly. You can also use a small utility called “PC Decrapifier” to remove these programs. It’s free for home use and once you’re done with it, you just delete its file. I’ve used it on several new computers and I’ve found it works quickly and it works well.
As you remove applications you’ll never use, consider which applications you will use. Try and select lighter-weight programs that won’t take up a lot of resources as you run them. Firefox is a good web browser. It’s very secure and it doesn’t use a lot of resources – as long as you don’t load it down with a lot of add-ins! Save the plugins and other effects for your home computer. Keep your netbook clean and efficient.
You want a web browser and you’ll probably also want an office suite. Consider a minimal install that covers the basics – word processing, a spreadsheet, and possibly an email/calendar client. The Microsoft Office suite is a good one to try. It comes with these basics as well as a nice note-taking application that can be especially useful if you’re using your netbook in classes or meetings. Open Office is an open-source application that costs nothing and can be customized to the programs you need. Microsoft Office and Open Office are completely compatible with one another, so you can move files between programs.
A final tip for your netbook is to take advantage of the full screen mode offered by most programs. Netbook screens are tiny, so maximizing your program to take up the full window can make a big difference. The F11 key puts many programs into full screen mode, so give it a try and see if it helps you get more from your netbook’s beautiful, but tiny, screen!
Arthur -
iPad Touch – Apple’s Latest Fruit
Posted on March 31st, 2010 No comments
Jules A Lloyd asked:
Is there anyone who doesn’t want to have an iPad touch?
Apple has once again produced a fruit of genius—the iPad touch. The fresh product of Apple, iPad touch, is one of the most coveted multi-purpose devices that allow users to peruse the Web, use email, play music and games, store pictures and watch videos, TV and movies. The iPad touch looks very like a bigger iPhone, but is not simply an iPhone. It also features a portable or a netbook but it is smaller in comparison to that. In fact, iPad is a new, exciting technology that works as a full laptop and an iPhone yet is a class all its own.
In addition, the device is 0.5 inches thick and weighs just 1.5 pounds – lighter than any netbook and includes a 9.7-inch LED-backlit display with IPS technology. It also includes a 1GHz Apple-built A4 processor which incorporates the CPU and graphics. It’s got a 178-degree viewing angle and sports a 1024768 pixel resolution display at 132 pixels per in.. That implies iPad permits you to execute things you can’t do on any other machine. Plus it has the following features for such a sleek and light device:
Safari
The large multi-touch screen on iPad lets you see webpages as they were intended to be seen – one full page at a time.
Mail
by using a split-screen view, you can see both an opened email and all the messages in your mail.
Photographs
iPad is an extraordinary way to enjoy and share stills. For instance, you can collect and display your stills in an album like they’re in a stack. You can flip through your photos, zoom in or out, watch a slideshow, or even use iPad like a digital photo frame. One of the other good features of iPad is easily importing and synchronizing stills from your personal computer.
Video
any sort of video can simply be observed on the big and high-resolution screen on the iPad. IPad has a huge screen with no buttons and no other distracting features. So you can watch your HD movies, television shows or any videos by feeling completely immersed.
iPad is integrated with iPod apps.
iTunes
To skim and buy podcasts, TV shows or music, just tap on the iTunes Store icon. You will quickly find thousands of television shows, movies, songs and podcasts. iPad also enables you to preview songs before you purchase them.
App Store
iPad is virtually integrated with 140.000 apps from the App Store. By drumming the App Store icon on the screen, apps can be perused, bought, and downloaded wirelessly without delay to the iPad.
iBooks
iPad offers us another a great way to read or buy books.?t is even possible to see topography with the new terrain view. But there’s more: you may also search for a close-by business type and tap the business to see the route and directions from where you are.
Notes
iPad uses an expansive display and large, onscreen keyboard to make jotting down notes straightforward for you.
Calendar
iPad supplies the calendar you need by showing Day, Week, Month or List perspectives. In this fashion, iPad allows for a top level view of a whole month, or the details of a single day.
Spotlight Search
you can search your mail, contacts, calendar, iPod, and notes across iPad. Its spotlight Search feature even permits you to search apps you have downloaded from the App Store. This allows you to quickly find what you’re trying to find. I mean, just imagine how such a light contraption could carry a large amount of hi-tech features in its body; you certainly won’t expect it to be as inexpensive as you want it to be. Or certainly you could not expect Apple to create such a device only to give away free iPad touch to us, right?
However, there are sites that offer to offer you free iPad touch if you complete their offers and if you are actually prepared to have one, you can check for free iPad touch offers in the net; Or if you can afford to purchase one, why not? Either way, the iPad touch will not give you any regrets for purchasing it. I suspect those wonderful features, fascinating and classy design is reason enough as to the reasons why you should buy one right now!
Justin